Digital marketing in China: the Baidu SEO guide

Guide to Baidu SEO & content marketing: increase your brand visibility in China

Why is Baidu SEO should still be an essential part of your marketing effort in China? Chinese consumers are particularly cautious when purchasing online or investing money in a service. The majority of this research is done on Baidu (China’s answer to Google), as a result of the Great Firewall and the language barrier. Not only for exposure but also for brand awareness you will have to make sure to be easy to find on Baidu.